LinkedIn have revealed the Top 25 most socially engaged recruitment companies on LinkedIn.
In a post by Angela Bertolo, Senior Marketing Manager, Search & Staffing EMEA at LinkedIn, she states that LinkedIn are seeing more and more recruitment firms around the world realising the benefits of adopting social media. They’re becoming marketing-led organisations versus sales-led organisations, and they’re able to grow their businesses and better engage their clients and candidates as a result.
To come up with the rankings, LinkedIn looked at a range of metrics including social reach, employee engagement and interactions, talent brand and content marketing power on LinkedIn. Company Page followers, employee activity on LinkedIn, and use of company status updates were key factors in driving social engagement.
Overall, LinkedIn discovered three trends emerge that reflect the way these companies are using LinkedIn to effectively build their presence, engage with potential candidates and clients and recruit the best talent.
- Focusing on building a LinkedIn follower base.
- Sharing relevant, engaging content.
- Leveraging your employees to share content.
Robert Walters, another recruitment firm ranked highly on the list, leverages their employees in this way to amplify content and maintain a consistent brand on employees’ profiles.
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