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Flexible working is key to attracting new employees

Top talent are more likely to be attracted to roles that offer flexible working, research by Powwownow shows

Flexible working is a trend that is playing a growing role within businesses and more employees are able to adopt flexible working practices, thanks to improved technology, cloud-based applications and wireless networks.

Conference call service provider Powwownow carried out research with employees in the UK, finding that just 25 per cent have been offered the chance to work flexibly, but 77 per cent were more attracted to roles that offered flexible working as it instantly made the job more appealing.

The research showed that:

  • 55 per cent said that being able to work flexibly will be ‘crucial’ in their next job choice
  • 60 per cent of UK workers want to be able to dedicate more time for the hobbies
  • 58 per cent said being able to choose where they work would improve their creativity and motivation

MD at Powwownow, Jason Downes, said: “Flexible working has become a key area now when people are looking for a job and companies in the UK face losing the top talent if they don’t adapt to this way of working. With the technology now on offer there is no need for people to have to work in an office from 9-5. This is old fashioned and seemingly unproductive and more needs to be done for this to change.

“It’s coming up to two years since the Flexible Working Law was passed in the UK and while there has been progress made, we still see a reluctance from business leaders in terms of adopting flexible working, despite the benefits now being extremely well publicised.

“It’s the culture that needs to change and we hope that days such as this will help decision makers sit up and take notice.”

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