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Rocco Forte Hotels launches career development app, ‘Map My Future’

‘Map My Future’ seeks to tackle the industry-wide issues of high turnover rates and the skills gap

As part of a competition set up by the UK Commission for Employment and Skills (UKCES), Rocco Forte Hotels developed the concept of the ‘Map My Future’ app.  UKCES invited hospitality and retail companies to present ideas for company projects and to apply for funding. The funding was then awarded to the projects that best demonstrated how their idea would benefit employees by supporting career progression and addressing skills gaps.

Working in conjunction with leading industry charity, People 1st, and the corporate catering company, Artizian, Rocco Forte Hotels is now testing the app and gaining key insights into common needs in the industry.

Irene Forte, Brand Manager of Rocco Forte Hotels said, “It is vital to ensure a strong pipeline of talent for the UK hospitality industry – an industry with such strong heritage and potential for growth.”

“This exciting opportunity to develop the ‘Map My Future’ concept with the support of the UKCES has enabled us to look at our own Rocco Forte Hotels talent as a microcosm of the industry at large, and to strive to inspire ambition in young people.”

The app supplies access for employees to a company Career Map showing all of the possible career paths beyond their role, as well as the training needed to progress. They are able to set career goals, access relevant training content and receive job advice from specially trained Career Coaches 24 hours a day. Learning time is flexible, and therefore is not dependent on time restraints that may be imposed within the workplace, allowing all employees to benefit from the app no matter what hours or shifts they work.

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