Apple and Tesla have been poaching each other’s employees over the past 12 months, but the electric car company has taken it to new heights by hiring Apple’s global head of recruiting.
Cindy Nicola joined Tesla as vice president of global recruiting at the start of May, according to her LinkedIn profile. Nicola recently quit her role as Apple’s senior director of corporate recruiting, after joining the company in 2011.
The companies have been closely battling each other over staff over the past 12 months, including the hiring by Apple of Tesla’s lead recruiter, Lauren Ciminera in 2014, reportedly for its own electric car project, nicknamed ‘Titan’ internally.
Other poaches includes Tesla recruiting Doug Field, Apple’s vice president of Mac hardware engineering, along with several user interface, software, retail and hardware engineering directors. Elon Musk, CEO of Tesla, said in early May that the firm has hired five times as many employees from Apple as the iPhone maker has hired from it, adding: “I certainly hope Apple gets into the car business. That would be great.”
Rumours have been swirling around that Apple is working on developing its own car, after a van with sensors and registered to Apple was spotted driving around Silicon Valley. It’s believed that up to a 1,000 employees are working on the secret project, which was given the green light in early 2014.
During Apple’s recent annual shareholders meeting in March, investors peppered Apple CEO with questions focused on the idea of Apply buying Tesla Motors. Cook said: “We don’t really have a relationship with them. I’d love Tesla to pick up CarPlay. We now have every major auto brand committing to use CarPlay, maybe Tesla would want to do that.”
Aware his answer mostly ignored the question, Cook added: “Was that a good way to avoid the question?”