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Chinese company hires ‘cheerleaders’ to motivate male employees

Tech companies in China have sparked controversy after hiring ‘programming’ cheerleaders to motivate male employees

Tech companies in China have sparked controversy after hiring ‘programming’ cheerleaders to motivate male employees.

According to social media website Trending in China ‘pretty, talented’ girls have been hired to create a ‘fun work environment’ for employees of internet companies across China, with the job including tasks such as ‘buying programmers breakfast, chitchatting and playing table tennis with them’

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In the post, pictures are shown of young women being trained by a senior employee in a corporate room, with additional pictures showing the women chatting to employees as they work, laughing with male employees and playing table tennis with male employees.

Three of the ‘cheerleaders’ had been hired told the site that their programmers were ‘mostly male and terrible at socialising’ with the ‘presence of these girls greatly improving their job efficiency and motivation,’ a HR manager at one of the alleged companies told the site.

Less positive was the response on social media, with Facebook users asking ‘if female coders get men’ and that ‘these girls would work better than the guys in this company, and without needing any cheerleading stuff for that.’

It is currently not known what Chinese tech companies are choosing to introduce this role and how many have adopted the practice.

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