Best Recruitment Insurance

Recruitment firm under fire for “offensive” ad campaign featuring Jimmy Savile, Fred West and refugees

Advertising campaign which uses images depicting the holocaust, Jimmy Savile, Fred West and refugees

A recruitment agency has defended an ‘offensive’ advertising campaign which uses images depicting the holocaust, Jimmy Savile, Fred West and refugees.

The owner of Cardiff based Pier Recruitment Agency, Adam Brown, has defended the campaign, telling Wales Online that the Social Media campaign has brought him “three new customers”.

Part of the campaign included a picture of a packed refugee boat with the comment “Our workers will all get a individual seat on all methods of transport to the site. #treatyourworkerswithrespect”, with a similar post placed on Facebook.

Your competitors are joining the Institute of Recruiters (IOR) - Join us

Attention Recruiters
See Live Jobs on SplitFee.org – Don’t Miss Out
It’s FREE if you Join Now

A post in August from the company included a picture from the Holocaust captioned with: “Unlike Hilter we don’t discriminate against any religion. If you are good at your job then you are good enough for us.”

Tasteless:

Tasteless: A photograph of Holocaust victims being taken to a death camp was accompanied with the message ‘Unlike Hitler we don’t discriminate against any religion’

Other posts included a picture of Saddam Hussein being hanged and Jimmy Savile.

Users of social media websites Twitter and Facebook described the campaign as the 'most offensive' they had ever seen. The company also 'joked' about murderous dictator Saddam Hussein

Users of social media websites Twitter and Facebook described the campaign as the ‘most offensive’ they had ever seen. The company also ‘joked’ about murderous dictator Saddam Hussein

pier6

Pier Recruitment used a picture of Jimmy Savile to advertise its criminal record background checking service

The company also mocked-up an image of Fred West digging a hole in a patio to promote landscape gardeners

The company also mocked-up an image of Fred West digging a hole in a patio to promote landscape gardeners

M r Brown said: “We’ve had three new customers since we started this so people may assume its bad for business but the results speak for themselves.

“We’ve had a few complaints but the bottom line is that it’s about our profit line.

“Until the figures go in the wrong direction I don’t think there’s a need to change the adverts. They are working.”

Mr Brown defended the content when replying to a question what he would say to those who may have been negatively affected by the contents of the adverts saying: “Well I think it all depends on the view they take and I think it’s pretty narrow-minded people who take the viewpoint of not seeing it as a joke.”

The posts on social media have been criticised with comments saying that the posts where “completely offensive” and that they had “created the most offensive advertisement on Facebook”.

'Appalled': Social media users voiced their disgust at the adverts posted by Pier Recruitment Agency Ltd

‘Appalled’: Social media users voiced their disgust at the adverts posted by Pier Recruitment Agency Ltd

The company have claimed that engagement on Facebook had increased by 52 per cent since the start of the campaign.

“After speaking to a number of professionals within the online advertising industry we took the decision to push forward a ‘shock advertising campaign’ which together which a number of eye-catching pictures which also have a serious point behind them plus there have been what are called ‘filler adverts’ within the campaign to help generate further interest.”

“There is no reason to review our campaign if the figures continue to go in the right direction.”

Recruiters love this COMPLETE set of Accredited Recruitment & HR Training – View Training Brochure PDF

Here's the COMPLETE set of Accredited Recruitment & HR courses.

Recruitment News

Get The Recruiting Times FREE every Monday – SUBSCRIBE NOW

 

9 comments

  1. I can understand why some people have reacted negatively, because some of the subjects of the adverts are sensitive.

    Personally though, and as marketer, I think it’s bold, audacious and has clearly generated results.

    I admire Mr Brown for his boldness in running with these.

  2. Then, Daren Leighfield, you are as sick and as twisted as Adam Brown is.

  3. I can see both points here – yes, perhaps a little bit of a close call with the pictures, but if it got him custom, from an advertising point of view, job well done

  4. It’s a little concerning that the owner Adam thinks 3 new customers would constitute a successful advertising campaign as a defence! I think the question here is how many prospects are being lost? A question that is impossible to answer! Perhaps some thought should always be given to the feelings of many, regardless of how “clever” or “bold” something is and do you want to win customers at any cost?

  5. This marketing is not bold or audacious & the results generated are not clear. It’s attracted controversy, has divided opinion and few seem to be talking about the agency in a positive way or flocking to their doors. Where it might have generated some custom it will have inevitably cost custom as well. Measuring those who would certainly not use the services or do business with them appears to have gone out the window. Who on earth would want to work (or be associated) with an agency like this. I doubt it will deliver value in the long term. It’s amateurish at best, and plain offensive to the majority of sensible people.

  6. I am deeply saddened and disappointed that a fellow recruiter would use this type of advertising. Is it really worth taking the risk of deeply offending even one person, in order to make money or get business? We all need to remember that there are people out there who will have been personally affected by these horrific events. Adam mentions God in the Advert showing Holocaust victims. My advice to Adam, is to ask God to forgive him for this awful idea. I thought recruiters were suppose to have high empathy skills!!

Leave a Reply to Darren Leighfield Cancel reply

Your email address will not be published. Required fields are marked *

*

Join the BIoR to be part of creating excellence in recruiting standards & service