There are certain steps you can take to grow your business and ensure that you have a good foundation on which to build both your candidate base and your client base. Putting these three steps into practice will give you a head start.
1. Know your competition.
Always start by doing the leg work. Researching the markets in which your clients are looking to hire will give you information as to who your main competitors are. This can change, depending on the people you are looking to attract. When subsequently speaking to senior management in clients, you can use this information to demonstrate that you are aware of the strengths and weaknesses of your competitors.
But you can go one step further by showing that you have taken on board the successful strategies used by competitors and are willing to learn from them. This research is laying the foundation for your own successful business; after all, we’re all keen to follow a proven success.
2. We’re on a mission…
Corporate mission statements are now commonplace, but it is just as important for teams or even individuals to have their own mission statements. These statements are more specific and differ from the general ‘feel good’ statements that a company as a whole may issue to their customers.
Mission statements of this type need to be more tangible than rather broad statements such as “finding the right person for you” or “bringing the best people together”. Individual or team statements should be akin to SMART targets, in that they are specific, measurable, achievable, realistic and can be fulfilled within a set period of time.
3. Communication is key.
In order to attract the right people to your brand, you need to be able to demonstrate that you are focused on the career journey of your candidates and not just on short term ‘wins’. Ensure that communication is not all dealt with through the same platform; it’s recommended that messaging should be broken down into distinct areas.
These areas, for clients, for candidates, for the company culture and for career journeys, help to showcase the employment brand that you are trying to build, but should be kept separate from any internal hiring efforts that you may be making.
Social media can be used to further expand brand recognition, with different aspects of the company being showcased in different ways. Clients’ company culture, for example, can be communicated through information about social events, fun celebrations or volunteerism.
Career advancement can be shown through focusing on individual candidates who have risen through the ranks, demonstrating to the talent pool that they too can achieve.
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