Recent changes (21st April) in the search algorithms that Google uses for smartphones will now favour websites that work well on mobile devices.
With mobile users on the rise in all sectors, including recruitment, sites that are designed for mobile users will become more prominent in Google mobile search pages. Criteria for whether a website is mobile friendly include text size, the amount of space between links and whether the content fits across a mobile screen.
A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.
“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the representative said.
A test to see whether a page is mobile friendly has been created by Google and can be used at https://www.google.com/webmasters/tools/mobile-friendly/
Google is also offering developer tools for making websites compliant with the mobile-friendly guidelines.
Mobile search results are only affected at the moment, which is different from desktop search results, as well as local search results.
The blog post regarding the changes can be seen at: http://googlewebmastercentral.blogspot.co.uk/2015/04/rolling-out-mobile-friendly-update.html