Best Recruitment Insurance

AA Careers: a new concept in job search

Candidates explore their suitability before applying

The AA – one of the UK’s most trusted commercial brands – has launched a brand new interactive careers website to attract talent in a smart and compelling way.

Developed with the help of TMP Worldwide, it is designed to help build the UK’s leading membership services organisation as it enters its third year as a Plc. It includes what is believed to be a first for a career site: a ‘chat-bot’ to help explore career opportunities.

And, while the business is most widely associated with the bright yellow roadside rescue vans and trucks, it employs over 7,000 people across a diverse range of businesses including financial services, insurance, driving services, motoring technology and support activities.

There is a growing portfolio of job opportunities at the AA throughout the UK, in office and contact centre locations and on the road.

The new portal:, is an interactive resource that allows jobseekers to explore possibilities in an entertaining and challenging way, as well as apply for jobs.

Craig Morgans, Head of Talent Acquisition, Learning & Development explains: “The site is quite unlike anything we have offered before. It’s a vibrant, photography-and-video led site – a real journey of discovery. It builds on the concept that a picture tells a thousand words, with engaging content that unfolds the AA’s unique story.

“Importantly it explains how an AA career might progress through nurture, training and development, painting intuitive pictures of what life within the AA is like.

“It challenges visitors to put themselves in potential new shoes and give them a feel for the organisation’s culture.”

Humorously, the site includes the AA ‘Chat-bot’ that allows a startlingly comprehensive set of questions to be answered.

“It will raise a smile,” comments Morgans. “But importantly it will compel potential recruits to stay on the site longer and ensure that they better understand our culture, the roles available and how well they might fit in. It aims to start a conversation and afford a better conversion from click-through to application.

“We expect to find applicants that are better qualified for the roles they are interested in – and that will help to ensure the best possible start for new people joining our business.”

“It will give potential candidates a deep understanding of our culture, organisation and the part they could play in its continued transformation.”

The new site launched in February. The site can be found at where a wide range of roles can be discovered.

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