Developing your P-brand – hello LinkedIn apps!

There has never been a more powerful business networking tool than LinkedIn, which offers everything you need to develop your personal brand

As an online forum for connecting with people, sharing content and forming and fostering business relationships, it has more than 350 million users across the world and 40% of its members check in daily.

Launched in 2003 as a web-based platform, LinkedIn is developing in line with the growing percentage of users who access content from mobile devices. Rather than offering an all-in-one app version of its website, LinkedIn has developed a suite of apps to give the user targeted content relating to the specific area of LinkedIn they want to access.

The primary LinkedIn app, also called Voyager, is used to access Home, Me, Messaging, My Network and Search. The 2015 redesign and relaunch improved communication speeds and sought to make the app more interactive and conversational; in addition, it will incorporate LinkedIn Connected from March 2016. This functionality prompts connection with network members at important times in their lives, such as promotions, anniversaries, birthdays, and when they secure a job.

LinkedIn Job Search makes searching and applying for jobs quick and easy. With a notification service when new roles are listed and a straightforward application process using LinkedIn profiles, the app is private and will not share information with user networks.

LinkedIn Groups is the app to use to find, join and engage with like-minded professional groups of people and makes the mobile experience very similar to accessing this content on a desktop. This app is a powerful tool for enhancing professional reputations and strengthening networks, making it perfect for developing a personal brand.

LinkedIn Pulse is a tailored news app featuring trending industry news, content curated by the LinkedIn editorial team, posts shared or commented on by network members, articles mentioning the user’s company or colleagues, and the ability to follow publications and thought leaders. Pulse learns from articles read, rejected, commented on and shared to further personalise recommendations.

LinkedIn SlideShare brings together over 18 million presentations, infographics and videos for users to view, like, share and save. This app assists in the building of knowledge and in establishing connections with like-minded or useful individuals and thought leaders.

The LinkedIn Lynda app allows you to access your online learning account, enabling you to study on the go. Lessons can be stopped and picked up where you left off for a continuous learning experience synced across all your devices. LinkedIn will also personalise recommendations to further your development.

LinkedIn also offers a premium package, which includes the Sales Navigator, Elevate, Look Up and Recruiter apps.

With a strong profile and a commitment to interact with other users, building a personal brand on LinkedIn should not be daunting. With these apps on your mobile device, you can do it all on the move.

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The British Institute of Recruiters is the Professional Body operating The Recruitment Certification Scheme

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