Start your new year off by getting your Social Media right
A new year can mean new opportunities to look at the different parts of your business, including your Social Media efforts, to see where improvements can be made. New opportunities and relationships can be forged on Social Media, so it’s imperative to get your Social Media strategy right. Here are a few tips to get you started:
Strategy First, Jump In Second
It can be easy to want to jump in straight away on Social Media, but if you want to get the maximum returns on your time (and therefore investment) then planning a strategy is vital, not only for developing but getting it right.
If you’re running business accounts, make sure that you have a single person in charge (or at least oversees) all the accounts. Developing a single ‘voice’ or continued tone of your message is vital to get the essence of your company over. Whilst others can chip in and use the account, at least make them know the strategy that you have planned and the tone of the messages that you want to use.
Give – Don’t sell
The most important part of your strategy should be giving – whether it’s information, content or recruitment advice. The focus of your strategy must be around how you can help others, whether it’s something as simple as everyday advice (for followers) to advice around recruitment and job seeking, you gain goodwill and therefore a good ‘brand name’ (whether it’s personal or company) and will in turn increase your leads and potential candidate base.
If your company account is just a base for posting new jobs then people will switch off from your accounts, or just stop following. Either way it’s not great! So make sure that you engage with followers, potential candidates or clients, and influencers in recruitment or your recruitment niche – you want to show your ‘human’ side and engage with other users.
Find, follow and engage with influential people in your niche. From recruitment people, to key people in your sector if you are a specialist recruiter, follow those that can increase your brand name and increase the exposure you have to potential clients and candidates. You’ll also show your expertise and professionalism if some the biggest names in the sectors are interacting with you.
Take advantage of LinkedIn publishing opportunities and post pieces on the social network. Blogging on your site is a great way to get exposure on Search Engines (And a good source of content for Social Media accounts) and likewise blogging/posting articles on LinkedIn is a great way to increase your personal brand to new people on the social network.
Article contributed by Helen Pritchard, Social Media Specialist with Recruitment Sector Experience