UK recruitment agencies continue to lead the way in social engagement for the second year running

Newsdesk News, Tuesday 23 October 2018 Jump to Comments(4) 2,136 Views

The UK’s continued domination of the ranking reflects recruitment companies significant work in integrating social media into their strategies, and highlights how important social platforms can be in building a successful brand.

Based on interactions between over 38,000 staffing firms, 260,000 consultants, and 575+ million members on LinkedIn over the past year. LinkedIn also looked at a range of metrics including social selling index, reach, content marketing, and talent brand index via LinkedIn.

The findings show that for the second consecutive year and for the third time in four years, UK-based PageGroup has the highest levels of social engagement of all large recruitment agencies globally. British-based Hays, Robert Walters and SThree are featured amongst the top six, bringing the number UK recruitment agencies to four of the top ten. The rankings also found that most agencies in the medium category were British-based, with 20 of the top 25 in the EMEA list located in the UK.

The top ten Most Socially Engaged Large Staffing Agencies are as follows:

1. PageGroup (UK)
2. Hays (UK)
3. The Adecco Group (Switzerland)
4. Robert Walters (UK)
5. Randstad (Netherlands)
6. SThree (UK)
7. ManpowerGroup (US)
8. Robert Half (US)
9. On Assignment (US)
10. Morgan Philips Group (France)

Director, Global Search, Staffing & RPO Program, LinkedIn EMEA, Steve Lewis, said: “It has been another great year for UK recruitment agencies, as they continue to lead the way in social engagement. As the war for talent rages on, and with more than 24,000 recruitment agencies in the UK alone, it can be hard to stand out in the crowd. This is where social media can put recruiters at a huge advantage, by helping to engage and attract candidates, as well as new business leads. I urge all staffing agencies, no matter what size, to learn from 2018’s Most Socially Engaged Staffing Agencies and build social media into their hiring strategies.”

Steve’s top three tips for improving social engagement are:

1. Create relevant, interesting content that will enrich members’ feeds to help your agency stand out from the crowd. A great way of doing this is via your LinkedIn Career Page with rich content such as videos and updates.
2. Start relevant/ meaningful conversations in industry groups to increase engagement with members – contribute and learn more from others – or go one step further and start a new group to discuss hot topics.

Empower your employees to engage with their own professional communities on social media. Competitions around InMail engagement can be really effective.