How to grow your business during a pandemic

With the following tips, you can take your company to the next level

Is your business struggling due to the COVID-19 pandemic? If your goals for growth and expansion are no longer viable, you may be wondering what to do next.

It may be tempting to put your plans on hold, but there is still the potential to grow your business. 

Don’t let the pandemic get you down, because there are ways to be successful even with lockdowns and restrictions. With the following tips, you can take your company to the next level.

Go Digital

The world has gone digital; you can use this to your advantage by utilizing technology. Consider upgrading your web presence, and if possible, sell your products online.

If eCommerce is something you aren’t familiar with, start by selling to your local area. Depending on your business type, you may need to be creative. For example, a restaurant may use online ordering for takeaway orders, or a florist may offer home deliveries. The key is to be competitive by taking advantage of technology.

Manage Your Team With Software

If you are in management, you may be feeling overwhelmed. How productive is your team, and are their assigned tasks being completed on time? 

You can optimize your mobile workforce with software. Productivity tools can help you delegate tasks, monitor goals and track progress.

You can check on customer correspondence and create automated processes to eliminate repetitive tasks. With clear reporting and transparency, you will know exactly where your business is headed.

Find New Ways to Communicate

Social media is a smart way to stay connected with your customers. Get to know your target audience and choose the right platforms based on their interests. For example, younger shoppers might be on Tik Tok or Snapchat, Millennials on Facebook or Twitter and creatives on Instagram.

Complement your social media posts with a website blog. This will help you can engage with the public and create brand loyalty. 

You can use a customer relationship management solution to track communication via different platforms. This ensures your company provides consistent service, no matter who is responding.

Stick to What You Are Good At

If you are trying to grow your business during a pandemic, you should stick to what you are good at. Don’t take unnecessary risks or add new services you aren’t comfortable with. 

For those who are planning to invest, be careful and do your research. Now might not be the time to make big purchases or move to an expensive office space. 

Instead, look for smaller opportunities that will have immediate results. For example, you could spend money on an app for the convenience of your customers or offer a free gift with a purchase. 

Growing Your Business During a Pandemic

If your business is suffering as a result of COVID-19, take the time to make some changes. Don’t be afraid to go digital and target your customers in the online world.

Explore new opportunities, but be careful of large investments as it is not the right climate for taking risks. Use software to manage your team and communicate with customers, and take advantage of social media.

When you have clear goals, good customer communication and a motivated team, your business can grow. Even in the midst of a pandemic, there is still the potential for economic success.

The British Institute of Recruiters is the Professional Body operating The Recruitment Certification Scheme

Send this to a friend