In 2015, the Millennials surpassed Generation X to become the largest generation in the workforce. That doesn’t come as a surprise. We always knew that the Generation X would be replaced with a new, more vibrant flow of workers. The question is: are businesses truly prepared for this new trend? How exactly do you attract the tech savvy generation to be interested in your brand?
This wave of well-educated, tech-literate people are used to being connected. Anytime, anywhere. They are using social media and they communicate through video chats. They expect to work for companies that support such communication processes. They are scanning your ability to fit their criteria through the job ad itself.
Since you want to hire the most qualified workers from the generation of Millennials, you have to work on your job descriptions. We’ll tell you how to make them appealing.
- Do Not Focus on the Money. Focus on Growth!
Pay is not priority to Millennials. Meaningful work is. Some even feel like social media freedom is more important than salary. Do you know what attracts this workforce the most? Opportunities for personal development. That’s something you don’t measure with money.
The description of your job should be focused on purpose. What is your company doing to solve problems in society? What are you doing to develop professionals who will make this world better? Are you offering flexibility and opportunities for growth?
- Be Precise!
Rockstar freelance writer needed for one of the most successful marketing agencies in USA. Great flexibility and opportunities for personal and professional growth.
Do you know how many times a Millennial has seen this type of ad? It’s not what they are interested in. It’s a cliché. It’s too vague. The last thing a Millennial wants to see is a lot of text that says nothing. They don’t have time for that.
Be very precise. What exact opportunities for growth do you offer? Are there training courses available for your employees? Do you have an internal network that supports collaboration within the team?
- Show the Positive Energy in Your Company
According to the Deloitte Millennial Survey 2016, if a Millennial is choosing between organizations that offer similar financial incentives, they will base their decision on other factors. The most important one of those factors is good work/life balance. They want a friendly, flexible working environment that won’t stress them out. Why do you think all of them want to work for Google?
Showcase the spirit of your company through the job description. Explain how it feels to be part of your team. Turn your current employees into brand ambassadors. They can share the job ad along with their comment. Remember: Millennials use social networks all the time. If they see social proof of your organization being a cool place to work at, you’ll have their interest.
- Create Optimized Job Titles and Descriptions
The job title is the first thing Millennials see when they come across your ad. It has to be clear. Avoid the clichés like rockstar and ninja. They show you’re trying too hard to adopt their slang and it doesn’t come naturally to you.
The question is: how do they get to your job description? That’s where you’ll need to do some work. Naturally, Millennials use search engines, LinkedIn, and social media sites to find jobs. They type a word or phrase in the search bar and they get relevant ads. You need to get yours in the results.
You can do that through search engine optimization techniques. If you have no idea how to write optimized titles and ads, you can always hire writing services to do that for you.
- Keep the Ad Brief
A Millennial won’t give you much time to capture their attention. They have smarter things to do than reading a boring, endless job ad. If they see a huge chunk of text with a slow introduction, they will quickly move onto the next ad.
Edit the description to perfection. Keep it to a few paragraphs. Don’t ramble in the introduction; get straight to the point.
If you want to attract the most talented Millennials to work for you, you’ll have to invest some effort. The job description is your first contact with them. Give it time. Make it perfect!
‘By Robert Morris’
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