New recruitment research commissioned by the Charities Aid Foundation (CAF) has revealed that one in four people are more inclined to apply for jobs with companies that have a strong track record of supporting charities.
The online poll of 1,041 people also discovered that many people believe that charitable companies make better employers, and that supporting good causes helps to boost morale amongst staff.
Women (30 per cent) and people at the start of their career, aged 16 – 24, (47 per cent) are most likely to be influenced by a potential employers’ charitable activity. Two in five (39 per cent) people agree that businesses and organisations that support good causes make for better employers. Almost half (45 per cent) of people say that supporting charities and good causes helps to improve morale in the workplace.
Nearly half of people surveyed agreed that giving staff time off to volunteer is a popular way for businesses to help support good causes. In 2015 the Conservative Party’s General Election manifesto pledged to introduce three days paid volunteering leave.
CAF helps people and businesses give to causes they care about, providing services such as the payroll giving scheme Give As You Earn. It works with more than 2,500 UK companies on their charitable giving including the majority of the FTSE 100.
Head of research at CAF, Susan Pinkney, says, “There are many good reasons for companies to be active and vocal in their support of good causes – not least the valuable contribution they can make to tackling social issues and making the world a better place. In the competitive world of recruitment, it can also give firms a real advantage in attracting new talent while retaining existing staff. We know that there is huge appetite among businesses to work with charities.”
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