“Snaplications,” a term coined by McDonald’s, is a “first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app,” according to officials with the fast-food chain.
McDonald’s will also be using platforms such as Hulu and Spotify to reach potential job seekers.
“We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet job seekers where they are – their phones,” Jez Langhorn, a human resources executive with McDonald’s USA, said in a statement.
“As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s, especially considering we’re committed to being America’s best first job.”
The recruitment plan will roll out a series of 10-second Snapchat ads that show McDonald’s workers talking about why they like working for the company. Viewers can swipe up to go straight to McDonald’s careers website, where they can apply for jobs at local restaurants.
The positions are temporary and will last from June to August, according to McDonald’s spokeswoman Andrea Abate.
Summer jobs are popular within the chain – last year, McDonald’s said it expected to hire more than 130,000 people ages 16 to 24 for summer jobs.
The company declined to share how many seasonal workers it ultimately brought on, but has said that this year’s number marks an increase.
McDonald’s currently employs around 850,000 restaurant employees in the U.S., Abate said.
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