Four of Solihull’s biggest employers, Birmingham Airport, Resorts World, The NEC group and Birmingham Business Park have joined forces to initiate a car share scheme for their employees, as part of an ongoing commitment to sustainability.
Supporting tens of thousands of jobs, the companies have created the ‘Birmingham Green Hub Liftshare’ scheme in a bid to promote sustainable travel, ease traffic and parking congestion and reduce single occupancy car journeys.
The new scheme will both cut O2 emissions and create cost savings for staff. Providing the workforce with a more sustainable transport option to access work is also hoped to attract new talent and help to retain existing staff.
These top employers, working alongside ‘Liftshare’, the UK’s largest car sharing community, are confident of a successful scheme launch and engagement with staff. Employees are also protected by a guaranteed ride home policy.
Deputy Mayor of the West Midlands, Cllr Bob Sleigh, said: “This is an excellent scheme. Not only does it help tackle congestion – which costs this region millions of pounds a year in lost productivity – by reducing the number of private cars on the roads, it also allows people to access jobs, which is a key objective of the West Midlands Combined Authority.
“Anything which addresses these two areas is something to be encouraged and I wish the Birmingham Green Hub Liftshare every success.”
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