The partnership will leverage the soon to-be released ‘Spider-Man: Into the Spider-Verse’ to encourage people to explore Vodafone’s gamified digital platform, Future Jobs Finder and identify their skills and the jobs best suited for them.
Live local job opportunities in multiple digital industries are matched to interested users skills as well as access to free digital skills training. A series of short tests are then to be completed, in order to identify their skills and interests.
As part of the partnership, a video featuring the star of the film, Shameik Moore has been developed, in which he is discussing how his teachers said he’d never be an actor when he was at school. He then takes the Future Jobs Finder test to discover what digital job he’s suited for.
Andre Seddoh, vice president, International Marketing Partnerships at Sony Pictures, said: “By teaming up with Vodafone we can engage with audiences using the inspirational power of this game-changing movie while also helping Vodafone to connect young people with digital jobs and free digital skills training.”
Joakim Reiter, director of external affairs at Vodafone Group said: “Future Jobs Finder has been specifically designed to help young adults make a connection between their skills and digital careers they may never have thought of.
“Together we can harness the power of technology, and the excitement around the movie, to engage with young people to help them realise their potential and play a role in closing the digital skills gap.”