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Employer brand is priority for 94% of jobseekers, says new report

This week marks the start of Employer Branding Awareness Week (10-16 June 2019)

The 2019 Employer Branding Insights Report from Wonderful Workplaces is launching this week for Employer Branding Awareness Week (10-16 June 2019) at the Festival of Work (12-13 June 2019)

During Employer Branding Awareness Week (10-16 June 2019), Wonderful Workplaces, part of Haymarket Media Group, is launching its brand new 2019 Employer Branding Insights report. The whitepaper highlights the importance of employer brand and unlocks key recruitment and career insights.

In an increasingly candidate-driven market, employer branding agency, Wonderful Workplaces, has surveyed 841 candidates across multiple sectors to uncover key insights about jobs and careers, gauging their perceptions around topical issues such as Brexit and automation, and gaining an understanding of what makes an improved recruiting and career experience.

Employers in multiple sectors are realising the importance of highlighting company culture and benefits to attract top talent, says the report.

In fact, 94% of candidates would consider an employer’s brand when applying for jobs (4% up from 2016) and 45% of passive job seekers would apply for a job if it was to work for an ‘amazing brand’.

However, according to 46% of survey respondents, employers are not effectively communicating their employer brand.

Jennifer Jackson, senior careers content editor for Wonderful Workplaces, comments:

“The explosion of content and social media has meant that employers have to be ever more creative in how they target prospective employees, whether it be looking outside their sectors or specialisms, or focusing on transferable skills rather than a restrictive person specification.

“Frustratingly, many companies are still continuing to miss out on attracting the right talent, in many cases because they’re failing to communicate their values effectively.”

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