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Totaljobs joins forces with employer brand experts Universum

Employer branding is fast becoming a priority for many UK employers

Totaljobs has partnered with employer branding experts Universum, to provide a brand new offering to UK employers. Universum boasts 30 years of experience in the employer branding field, advising organisations on the wants, needs and drivers of the modern workforce and those which are most likely to attract talent. Operating in 60 markets globally, Universum has worked with 1,700 organisations to date, including many of the FTSE 500.

Employer branding is increasingly front of mind for many employers, in the current candidate-led market where competition for talent is rife. Totaljobs says that as a sister company, Universum supports employers in measuring, developing and articulating their employer brand. Their approach includes in-depth company research and consultation, highlighting all aspects of employer brand and identifying opportunities to position it in a way that attracts the talent businesses need.

Universum is famed for gathering global insight in one of the largest studies of students’ work preferences in the world. The UK’s Most Attractive Employers study tracks career aspirations of the future talent pool and recognises the employers who are standing out from the crowd in the eyes of students and graduates worldwide.

In their official blog announcement, Patrick Wehrmann, CEO of Totaljobs commented: “At Totaljobs, we are dedicated to helping employers of all sizes overcome the challenges they face in recruiting the best people for their company. In a candidate-led market, where the power of choice is with the candidate, employers have told us the growing need to stand out from the crowd.

“This latest partnership bolsters our commitment to constantly develop our proposition to match the needs of our clients. As we deepen our focus on being a strategic recruitment partner, we are leaning on years of industry expertise, both in Totaljobs and Universum, to go further than ever before.

“This exciting new partnership allows us to not only help employers in the UK map and fulfil their talent acquisition strategy, but to shape their people strategy across the whole business – and with Universum, how it is showcased through their external employer brand.”

Claes Peyron, Universum MD for Nordics, UK and Ireland, commented: “I am thrilled about our partnership with Totaljobs. By partnering with the UK’s leading player in online recruitment, Universum will offer its data-led and strategic approach to employer branding to the increasingly competitive British employment market. This will also allow us to increase our presence within the UK, where differentiation seems to be the key focus going forward. The fact of the matter is that British talent now consider working for 31 different employers before finally making their choice; this has increased from 22 in the past four years, which is a dramatic development.”

Peyron continued “We have over 30 years of knowledge and expertise to share with the UK talent acquisition and employer branding community. I believe this partnership will allow us to strengthen the amazing research we already carry out on British graduate and professional talent on an annual basis. These findings will not only be valuable to local employers, but also for our existing global clients that have invested interests in the UK’s talent pool.”

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