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Hospitality Apprenticeship Week to launch in August showcasing jobs in the sector

HAW has been created as an outlet for employers to highlight the variety of career opportunities available within the sector

Supported by the National Apprenticeship Service (NAS), Hospitality Apprenticeship Week will show a variety of careers available in the sector, aimed at 16-18 year olds.

The purpose of this week is to celebrate apprenticeships in the hospitality sector and to bring the community together to demonstrate the positive differences that apprenticeships can make to individuals, their employers and the wider economy.

Kate Nicholls, chief executive officer at UKHospitality, said: “There are increasing challenges in recruiting and an expected shortfall in labour, due to demographic changes, both in an ageing population resulting in fewer young people and migration.

“The industry recognises its responsibility to help improve the image of careers in hospitality and to invest in training and skills development. Apprenticeships are a key part of promoting hospitality as a career of choice and providing an alternative pathway into senior level roles, as well as entry level.”

The three main aims of the apprenticeships are: to educate students about the hospitality industry’s benefits, to engage the younger generation and to employ more young people through apprenticeships.

The hospitality sector is the third largest sector in the UK, employing over 3.2 million people. 1 million additional employees are forecasted to be needed over the next two years.

Hospitality Apprenticeship Week provides an opportunity for employers to showcase the variety of jobs on offer within the industry. One of the main purposes of the event is to shift the perception of hospitality jobs as low paid and part time jobs to a career that offers progression.

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