A new recruitment startup which scans social media, the internet and public sources to identify potential candidates for jobs has been backed by a number of investors, including the co-founders of Snapdeal and Matrix Partners.
Belong, an eight month old outfit is already hiring for fast growing companies such as Xiaomi, Ola and Practo, and works on a cloud based software as a service model.
Founded by Birla Institute of Technology and Science graduates Vijay Sharma and Sudheendra Chilappagari, the software uses data science and predictive analytics to discover potential candidates for companies. The software gains insight into whether professionals are open to new opportunities by analyzing their presence across the internet.
Sharma said: “I worked at Practo and Exotel where I did a lot of hiring as I was trying to scale both the teams. We noticed that great engineers or product managers are normally never actively applying or looking for jobs. You need to track them where they hang out, excite them, and win them over. So the way the product functions today is largely built from our own experiences and understanding of how talent hiring should happen in a data-driven and social age.”
The firm has helped hire over 100 candidates across 15 companies like Snapdeal, plans to invest in its team and technology, with the firm looking to improve its product and focus on data sciences, research and design and engineering.
Tarun Davda, Director, Matrix India, said “Despite advances in technology, recruitment heads of companies struggle with a barrage of ill-suited resumes, long recruitment cycles and candidates that are a poor-fit with company culture. Belong is revolutionizing how companies discover, engage and hire top-quality talent.”
Early-stage investors have been looking to invest into specialised online recruitment startups at a time when employers are looking to go beyond the plain-vanilla job posting portals that currently dominate the $1 billion strong search and recruitment market.