These 5 things make loyal employees

If an employee feels appreciated, they are much more likely to be more productive and more fulfilled

When considering what makes a valuable employee, loyalty rates very highly, especially in the current climate where change is happening at a fast pace. But how can employers help to encourage employees to be loyal? Employers can save a lot of time and expense by taking the following five factors into account.

Appreciation of Employees

If an employee feels appreciated, they are much more likely to be more productive and more fulfilled. If an employee believes that the employer genuinely cares about their wellbeing, their satisfaction will spread, resulting in happy customers and more profits. Many employers fail to take the time to implement little actions such as praising employees when results have been good or thanking them when they have worked really hard. Even a cheerful hello or goodbye goes a long way to making an employee feel valued.

Enabling Employees to Get Involved

If employees are involved and feel like they are on a mission, they become more motivated to deliver their best results. Employees value understanding the big picture about the firm and the feeling that their role is integral to achieving the results required. Encouragement, education and stimulus are all important factors in creating a feeling of being involved for the employees.


Many employees move to other jobs as a result of their current salary. Money is one of the most important aspects for employees when considering job opportunities. If employees are well compensated, long-term commitment to the job is much more likely. If salaries are above average, this will also create a feeling of being valued highly within a firm, thus encouraging high productivity and enthusiasm.


The majority of employees wish to progress or gain a deeper understanding of their roles. If employers recognise this need and play a key role in providing an employee with the opportunity to develop in their careers, they will have a higher chance of retaining the best employees.

Growth Prospects

Being stagnant is not a comfortable or motivating position to be in. If employees feel motivated and are able to envisage how they can grow and seek further opportunities, they will strive to succeed not only for themselves but also for the firm, resulting in an effective partnership between employer and employee. Failing to provide opportunities for growth will probably result in lethargy and lack of interest, which is likely to manifest in a resignation.

Given the importance of the above factors, taking the time to consider and implement the above five elements could be one of the most productive and profitable steps you could take.

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The British Institute of Recruiters is the Professional Body operating The Recruitment Certification Scheme

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