Italian startup Meritocracy to introduce new initiative to UK recruitment market

Italian startup specialising in recruitment and talent acquisition has plans to launch in UK with an office on Fore Street, London

Meritocracy is essentially a tech firm with a modern approach to connecting candidates and companies. Through the motto ‘technology embracing humanity’, Meritocracy gives candidates the tools to cherry-pick the most appropriate methods of developing their interests into a career while simultaneously offering companies a quick and efficient way to screen prospective employees.

The methods used to optimise talent acquisition and recruitment include social media, marketing campaigns and selection algorithms. These recruitment approaches, which the firm has described as ‘disruptive’, have already garnered support and interest from international market leaders such as IKEA, Samsung and Vodafone; now, through its new London office, the startup is hoping to find its place within the UK recruitment market – one of the fastest developing sectors of the British business market with year-on-year expansion.

One of the key aims of Meritocracy is to reduce the number of candidates being recruited into the wrong positions; in other words, to reduce ’employee churn’. This is currently one of the key issues in the recruitment sector and is a waste of time and money for everyone involved – the candidate who has to go back to the drawing board to find a more suitable working environment, the company that will need to re-hire again and the recruitment company that has failed to successfully recruit.

By bridging the current information gap that can sometimes lead to mismatched placements, Meritocracy is providing a valuable service to companies and candidates alike. This service is essentially an online platform whereby companies and candidates are given the tools they need to make informed choices, which may include videos and interviews with companies so that prospective applicants can get an insight into the company culture, expectations and values before they express an interest.

The service also offers targeted marketing campaigns on social media platforms that are designed to attract and connect with the most suitable job seekers. This all goes some way to creating that perfect match, thereby establishing and then nurturing a long-lasting and mutually beneficial working relationship.

By giving applicants the tools they need to really explore the vision behind a company, Meritocracy has tapped into an important sector of the recruitment market that could have a big impact on the UK recruitment industry. Its technology enables the startup to find the best-it talent for companies and the best-fit companies for the talent. Everyone is a winner.

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The British Institute of Recruiters is the Professional Body operating The Recruitment Certification Scheme

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