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Imitation is the sincerest form of flattery

A very entertaining Linkedin and Twitter spat has broken out between Hiring Hub and Change Exchange over copying each other’s business

Unless you have missed it or been living under a rock for the last week. A very entertaining Linkedin and Twitter spat has broken out between Hiring Hub and Change Exchange over copying each other’s business. It has been alleged that Change Exchange plagiarized Hiring Hub Business model. However, Change Exchange say they “saw a gap in the market where only a handful of organisations do something similar”.

Hiring Hub was created as the love child of both Simon Swan and Sara Jones who saw a gap in the market for recruitment marketplace utilising a similar model to Uber.

However, were Hiring Hub actually first to market or did they also copy a business model themselves?

Certainly companies like or were established long before Hiring Hub were a twinkle in Simon Swan and Sara Jones eyes.

But there has also been other recruitment marketplaces in the UK – Most notably , and,

As always the truth is not as simple. Being first usually confer a serious advantage to companies but also brings its share of problems. The whole intent to be the first mover in a new market segment is to capitalise on the lack of competition to capture mind shares and market shares.

From a marketing point of view, this is a unique opportunity to establish your brand as the dominating player in a new field. Who has the best cola? Coca-cola, but why not Pepsi. Who has the best car rental services? Hertz but why not Enterprise Rent a Car. And so on. By building customer loyalty early on with great customer service and establishing a superb reputation, a savvy product manager has the opportunity to strengthen his brand and create a formidable barrier to entry for potential competition.

However there are risks as well in being a pioneer. The market may not be established yet, and prospects may reject your value proposition because it does not match conventional assumptions. Therefore a lot of the marketing budget will go into educating the prospects and having a few –not too formidable- competitors can help you create the market place. Other typical issues include having miscalculated the target audience or the pricing might be incorrect. Finally distribution channels might be inexistent and will need to be created from the ground up.

Ultimately as Simon Swan Say, “Imitation is sincerest form of flattery”. Check out Hiring Hub blog and see what you think.

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  1. Thanx for sharing such useful post keep it up 🙂

  2. I’m really impressed with your article, such great & usefull knowledge you mentioned here

  3. Pretty helpful material, much thanks for this article

  4. only professional writers can make this kind of material, cheers

  5. [* Shield plugin marked this comment as “0”. Reason: Human SPAM filter found “great article” in “comment_content” *]
    Great article, if we did something wrong you may aswell shut every single business in the world. Change Exchange do NOT require Recruitment Agencies to pay extortionate prices (£10,000 a year) to gain access to the platform, its a free service to use, once you place a candidate to a vacancy, the placement fee the employer originally set prior to advertising, we will then take 20% of this & you KEEP 80%.

    For example;

    Customer Service Advisor – £20,000

    Employer advertises role on Change Exchange & states that they are willing to pay 10% of the annual salary for the vacancy to be filled (Placement Fee) which works out to £2000

    Recruiters all around the country who are signed up to our platform will request to work on the employers vacancy.

    Once the employer receives the request they can then accept/decline the agency based on the agencies profile.

    The agency will now be able to submit candidates, if a candidate is then interviewed & accepted by the employer, the agency will make £1600 from this placement & Change Exchange will keep £400. its THAT simple!

    Sign up & only PAY AS YOU PLACE!

  6. [* Shield plugin marked this comment as “0”. Reason: Human SPAM filter found “” in “url” *]
    Thanks for sharing this useful information

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