The investment round was led by GapMinder Venture Partners, with participation by private equity and venture capital fund Catalyst Romania. The new investment will be used for accelerated global growth.
Launched in 2014, SmartDreamers has succeeded in developing a series of social media recruitment solutions that have proven effective among Romanian companies. After a $700,000 investment in 2016, the team focused on automating the recruitment marketing process. So far, SmartDreamers has optimized the product in CEE and tested in several international markets. Currently, the solution is being used by global companies during the recruitment marketing process in markets such as Europe, the United States, Singapore, and Australia.
“The global recruitment market requires automated recruitment marketing solutions, and SmartDreamers has proven it can grow in a fast way. We are encouraged by the track so far and we are pleased to help build a global leader in the recruitment marketing automation market (RMA),” said Dan Mihăescu, Founding Partner, GapMinder Venture Partners.
“Catalyst Romania was the first investment fund to see the potential of SmartDreamers and led the 2016 funding round. We are proud to announce the strengthening of our partnership with SmartDreamers through this new investment round. We will continue to support accelerated growth and expansion in global markets,” says Marius Ghenea, Partner, 3TS Capital.
“Four years ago we were looking fearfully at the global market from a small town in Romania; now, we are bravely addressing it. Top brands are running recruitment marketing campaigns in regions such as the United States, Singapore, Australia, and the UK,” says Adrian Daniel Cernat, CEO and co-founder of SmartDreamers.
SmartDreamers has made their first steps in the United States and Singapore, hiring people who will ensure business development and expand SmartDreamers’ customer portfolio. Expansion of operations will continue in Europe, with the startup featuring open positions in both Romania (Bucharest and Tirgu-Mures) and European cities like Paris, Munich, or London.
SmartDreamers offers a recruitment marketing automation solution used by global and fast-growing companies. Launched in 2014, SmartDreamers currently operates in Europe, the United States, and Singapore, and is being put to use by companies such as UiPath, Genpact, Orange, Eaton, Vodafone, and other global players.