Six great advantages to good employee engagement

How can a person be happy to recommend you if they are not engaged with you as an employer?

You can’t have satisfied and happy customers without a satisfied and happy workforce; however, there is quite a difference between how customers are satisfied and how a business delivers happiness for its employees. While many companies are reluctant to make big investments in employee engagement, there are others that are enjoying a range of benefits – and these are definitely too good to miss out on.

Satisfaction is improved

Employees who are satisfied with their role are happier; in turn, they are more motivated. It is relatively simple to implement employee engagement programmes designed to identify problems that employees may be facing. From here, HR departments can streamline the process for addressing concerns that employees have.

Better employee retention

While hiring departments take great care in ensuring the right people are brought into a business, taking the time to engage with existing employees will have a positive impact on retention. People who are not happy will inevitably look elsewhere, which in turn will contribute to higher employee turnover.


A workforce that is engaged will work harder – if a staff member feels as though they are valued, listened to and invested in, they will work harder and their productivity levels will increase. Apply this across your entire business and the results can be incredibly beneficial.

An increase in profitability

Whilst outbound sales efforts will always be a part of business practice, looking inward can also help to boost profits. With increased productivity comes increased profitability as employees produce better quality at a higher rate, resulting in a larger number of happy customers.

Absenteeism decreases

Absenteeism costs businesses greatly over the course of a financial year; however, engaging with employees is a simple way to address this. It goes without saying that workers who feel valued at work will show up and get the job done – if they feel as though they are not being listened to, or having their concerns addressed, they are less likely to feel obliged to turn up.

Loyalty and advocacy in the wider world

If your employees like you as a company, they become natural brand advocates and recommend you out in the wider world, but how can a person be happy to recommend you if they are not engaged with you as an employer? Taking the time to understand why employees do what they do and supporting their career progression ultimately leads to loyalty that naturally branches out into advocacy.

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The British Institute of Recruiters is the Professional Body operating The Recruitment Certification Scheme

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